iGive is Saint Cecilia’s annual campaign appealing to parishioners to sign up for recurring giving. This multifaceted campaign includes a variety of digital and print collateral. This project is the result of my collaboration with Saint Cecilia’s Director of Parish Visibility and Director of Finance and Development.

This year, I revamped the campaign’s color scheme and visual identity. My only requirement was to incorporate iGive’s existing puzzle piece logo into the campaign. I wanted to continue my work from the Sunday at Five visuals and create a campaign that is human, warm, and inviting.

This was accomplished by:

• using a warm tan as a neutral but inviting backdrop, punctuated by orange and blue

• illustrating different groups of people putting together a puzzle to bring the throughline of handmade and imperfect textures from Sunday at Five to iGive

• updating fonts for a clean, modern, and effortless look

I also made an effort to update our social media campaign for iGive, resulting in a 750% increase in audience engagement and viewer retention.

Read more here.