Quick Statistics

• 8% audience growth over the last year (1,210 subscribers gained)

• 1,227,072 total sends in the last year (up 38% from the previous year)

• 55% decrease in unsubscribe rate

I manage all email communication sent from Saint Cecilia using Mailchimp, including the weekly bulletin blast and Mass reminder emails. The weekly bulletin blast is sent out on Fridays and includes a letter from the pastor, the Mass livestream link, bulletin link, and noteworthy parish events happening in the upcoming week. When I started my role, I also included a photo of the week at the start of the email to add a visual and community-centered touchpoint to the blast. The photo typically features a recent moment in parish life or Boston. The Mass reminder is sent out on Sunday mornings with key links for our livestreamed Mass.

Leading up to the start of important liturgical seasons or holy days, I will also send out reminders for Mass times, livestream links, and any events associated with the season/day.

Our iGive October campaign also relies heavily on email communication, as this is one of the primary ways we encourage parishioners to join the program, increase their recurring donation, and/or thank them for their participation.